A very intensive week started on April 8, 2024 with the Marketing Club Berlin’s Club Lounge „From Baby Boomer to Gen Z – how generations can learn from each other in marketing“.
In our Sky Lobby, Hannes Schwarm (MR WOLF Consulting) moderated the interesting panel with Thomas Andersen (Andersen Marketing KG) representing the Boomer generation, Bruktayt Mogessie (Lightspeed Commerce) from Generation X, Millenial Wenke Surauf (Land Berlin) and Mia Neukirch (Bosenet Systemhaus) from GenZ. The difference in media use alone is astonishing. But what unites all generations is the desire for authenticity. The audience was wide awake and commented on the different perspectives of the generations.
The aim of the event „learning from each other“ could not have been better fulfilled!
The evening ended with food and drink and good conversation in our Sky Lobby. As an active member of the Marketingclub Berlin, it was a great pleasure for us to host the MCB Clublounge on this exciting topic.
