Bestival Berlin Masterclass Sustainability

Brin­ging Ber­lin to life and inspi­ring peo­p­le for sus­tainable events

How can we get even more peo­p­le exci­ted about sus­tainable event con­cepts in our city? By invi­ting them to expe­ri­ence for them­sel­ves what makes Ber­lin one of the lea­ding event capi­tals in the MICE indus­try. This is exact­ly what we did at the BESTIVAL Mas­ter­class SUSTAINABILITY from Octo­ber 9 to 11. Twen­ty inter­na­tio­nal, expe­ri­en­ced event plan­ners from asso­cia­ti­ons, agen­ci­es and com­pa­nies came to the capi­tal to see for them­sel­ves the inno­va­ti­ve con­cepts and sus­tainable mea­su­res that Ber­lin has to offer.

AXICA as host – expe­ri­en­cing sus­taina­bi­li­ty up close

A spe­cial high­light of the Mas­ter­class was the visit to AXICA. Our col­le­ague Nadi­ne Unger had the plea­su­re of wel­co­ming the par­ti­ci­pan­ts. In an exclu­si­ve ses­si­on, Marei­ke Lind­ner from the Ger­man Sus­tainable Eco­no­my Asso­cia­ti­on repor­ted on the suc­cessful imple­men­ta­ti­on of the first Sus­tainable Eco­no­my Sum­mit at our com­pa­ny last year. This event set new stan­dards in terms of sus­tainable eco­no­my and event planning.

Our col­le­ague Alex­an­dra Beck, Qua­li­ty and CSR Mana­ger at AXICA, also shared many valuable insights into the prac­ti­cal imple­men­ta­ti­on of sus­taina­bi­li­ty at events during the tour of our com­pa­ny. We are always hap­py to show how we live sus­taina­bi­li­ty at AXICA and inte­gra­te it into our dai­ly work.

A colorful pro­gram full of inspi­ra­ti­on – what else was there?

The pro­gram of the BESTIVAL Mas­ter­class SUSTAINABILITY was just as diver­se as the city its­elf – the focus was on the inten­si­ve exch­an­ge of ide­as and best prac­ti­ces, but of cour­se wit­hout losing sight of the fun. Net­wor­king acti­vi­ties such as table ten­nis and sun­ri­se yoga ses­si­ons, fol­lo­wed by bike tours through the city, not only brought exer­cise into play, but also per­so­nal exch­an­ge. In work­shops, par­ti­ci­pan­ts were able to learn from the best prac­ti­ces of others and con­tri­bu­te their own experiences.

Other high­lights included visits to inspi­ring loca­ti­ons such as the Audio­werk, the Malz­fa­brik, the MAM­PE-Manu­fak­tur and the EUREF-Cam­pus – all Ber­lin insti­tu­ti­ons that stand for inno­va­ti­on and sus­taina­bi­li­ty. The expe­ri­ence was roun­ded off with a wal­king tour of the Fes­ti­val of Lights, which brought the colorful, artis­tic and sus­tainable side of the city to life in a very spe­cial way. The­se expe­ri­en­ces not only pro­vi­ded a deep insight into Ber­lin’s green soul, but also a direct exch­an­ge that gave rise to many new ideas.

Loo­king ahead – Bes­ti­val 2025

The Mas­ter­class show­ed us once again: Sus­taina­bi­li­ty and future-ori­en­ted events sim­ply belong tog­e­ther in Ber­lin. We look for­ward to orga­ni­zing many more sus­tainable events in our city in the coming years. And of cour­se we are loo­king for­ward to Bes­ti­val 2025 with gre­at anti­ci­pa­ti­on – becau­se Ber­lin still has many green ide­as wai­ting to be discovered.

Ber­lin, a city that inspi­res – and thanks to for­mats such as the BESTIVAL Mas­ter­class SUSTAINABILITY, a place whe­re sus­tainable event con­cepts beco­me rea­li­ty. We are rea­dy for the future. Are you too? 

Pho­tos: visit­Ber­lin / Mike Auerbach