Do I have to join TikTok? Is anyone still on Facebook? Does anyone know any threads?
Questions that our speaker Denise Adomeit addressed on May 28 at the Gabal Forum in our Sky Lobby. The figures presented by Denise are exciting:
According to the Digital Report 2022 by We Are Social and Hootsuite 2022, 72.6 million of all people living in Germany actively use social media (including WhatsApp and YouTube). This corresponds to 86.5 percent of the German population. And the trend is rising.
So it is no longer a question of whether, but how we as a company are present on social media platforms! For the B2B sector, for example, LinkedIn’s State of Sales Report 2022 shows that social selling is now an important component of companies‘ marketing and sales strategies: 75% of the B2B sales professionals surveyed now rate the success rate of making contact via LinkedIn as being just as high as through personal interaction at trade fairs or conferences. Facts and figures that can be found in Denise Adomeit’s book “Social Selling” published by Gabal-Verlag.
The informative keynote speech was followed by a lively question-and-answer session, which also allowed for controversial opinions. Many guests then sought a personal exchange with our speaker. The evening ended with delicacies from our kitchen, good conversation and a wonderful view of the blue Berlin sky.
Photos: AXICA / Janina Steinmetz
