Produkt Launch im Forum mit Theaterbestuhlung

Initialwerk

Smartphone Product launch

Initialwerk

An inter­na­tio­nal smart­phone com­pa­ny uti­li­zed the varied and thril­ling AXICA archi­tec­tu­re to pre­sent the pho­to­gra­phic qua­li­ties of their newest model. Reflec­tions of light, con­trasts of mate­ri­al and form, an see­mingly end­less color palet­te – what more could users want? And that’s how our spaces – inclu­ding the atri­um – were trans­for­med into a play­ground for press and indus­try visi­tors. Com­ple­men­ta­ry to that, our con­fe­rence rooms ser­ved as show­rooms for pho­to cor­ners with addi­tio­nal designs. The guests expe­ri­en­ced an infor­ma­ti­ve and at the same time eventful day – roun­ded off culi­na­ri­ly by our cate­ring crew.

Mission

  • rea­liza­ti­on of a pro­duct launch event inclu­ding ‚touch and feel‘ exhi­bi­ti­on, as well as defi­ned pho­to­gra­phy spots insi­de the spaces and the atrium
  • two sepa­ra­te live streams for inter­na­tio­nal and natio­nal par­ti­ci­pan­ts with the sup­port of our tech­no­lo­gi­cal asso­cia­te AMBION
Produkt Launch im Forum mit Theaterbestuhlung
roter Teppich ausgelegt vor dem Eingangsbereich zur AXICA
„We want to thank you and the entire AXICA team very much for the professional and pleasant collaboration. We felt we were in good hands with you, and it was great that you constantly followed up on our spontaneous wishes and reacted so fast.“

Janina Tappen

Agency Initialwerk for international smartphone company