‘Marketing must be so appealing that people want us in their lives,’ sums up marketing guru Jim Stengel.This also applies …
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Autumn of reforms Enlightening exchange
An evening full of inspiration and encounters recently took place in the heart of Berlin: the Initiative Neue Soziale Marktwirtschaft …
Day of Brand Economy Brands Inspire Courage
“What brands deliver is what the world sees of Germany.” — Federal Chancellor Friedrich Merz The AXICA at Pariser Platz 3 …
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ISO certification Sustainable Event Management
For us at AXICA, sustainability isn’t a trend – it’s part of our everyday culture. And now it’s official: since …
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A Night of Elegance The IPMA Global Awards Gala Dinner 2025 at AXICA
On 19 September 2025, AXICA shone in festive splendor as around 300 guests from all over the world gathered for …
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Clear Words Strong Outlook
Recently, our Sky Lobby became the stage for several TV interviews – with a direct view of the German Bundestag. …