‘Marketing must be so appealing that people want us in their lives,’ sums up marketing guru Jim Stengel.
This also applies above all to the vibrant metropolis of Berlin – just as it does to AXICA.
That’s why the team was particularly delighted to provide the stage for so much creative energy on 13 October – and thus send a signal about Berlin’s commitment as the capital of ideas. Because where design meets dialogue, space is created for exchange, recognition and inspiration.
With its extraordinary architecture by Frank O. Gehry and its central location at the Brandenburg Gate, AXICA is more than just an event location. It is a place that breathes Berlin, inspires innovation and connects people who are shaping the future of communication.
For AXICA, the future of sustainable encounters in and for Berlin is a matter close to our hearts: that’s why we are particularly pleased that all the nominated and award-winning campaigns and projects, both commercial and non-profit, focused on the well-being of the city’s residents.
We warmly congratulate all the award winners and thank the Marketing Club Berlin for this special event, which shows how vibrant and forward-looking marketing in Berlin is.
Our junior project manager Nova Kermer received overwhelming praise from the MCB afterwards:
„We have received tremendous feedback and that was largely thanks to your support! With your partnership, your presence and your commitment, you helped make the awards ceremony at AXICA on Pariser Platz an evening full of poise, impact and emotion.
We would like to express our heartfelt thanks for that. 💙”
©Jens Ahner
