BESTIVAL 2025 Berlin welcomes the international events and tourism industry for exchange and inspiration

On July 3 and 4, 2025, Ber­lin once again beca­me a hot­spot for the glo­bal events and tou­rism indus­try:
BESTIVAL 2025, orga­ni­zed by visit­Ber­lin, brought around 500 indus­try pro­fes­sio­nals from across Euro­pe to the Ger­man capi­tal. The goal of this inno­va­ti­ve busi­ness fes­ti­val was to show­ca­se Ber­lin as a lea­ding desti­na­ti­on for con­gres­ses and events – and it succeeded.

The main stage on the first day of the event was the Alte Mün­ze – a his­to­ric venue in the heart of Ber­lin. In this urban and crea­ti­ve set­ting, talks, panel dis­cus­sions, exhi­bi­tor pre­sen­ta­ti­ons, and net­wor­king for­mats took place, brin­ging the fes­ti­val’s core the­mes – busi­ness events, sus­taina­bi­li­ty, inno­va­ti­on, and the crea­ti­ve indus­tries – vivid­ly to life.

AXICA was also actively invol­ved in BESTIVAL: In par­al­lel with the fes­ti­val, we ope­ned our venue to inte­res­ted guests from around the world. Through indi­vi­du­al tours, we offe­red exclu­si­ve insights into our archi­tec­tu­re, event spaces, and ser­vice culture.

At the Alte Mün­ze, Julia, Cath­rin, and Nadi­ne repre­sen­ted AXICA on site, warm­ly wel­co­ming and pro­fes­sio­nal­ly assis­ting our guests. They ser­ved as key cont­acts during the fes­ti­val and repre­sen­ted our house in direct exch­an­ge with the inter­na­tio­nal event community.

BESTIVAL 2025 was once again held as a “Green Event” – with a strong focus on sus­taina­bi­li­ty and social respon­si­bi­li­ty. This unders­cores Berlin’s ambi­ti­on to be not only crea­ti­ve and open-min­ded, but also future-ready.

Pho­to: Mike Auerbach