The Location Award celebrated its 15th anniversary on 13 October 2025 – a milestone for the German events industry and a symbol of quality, creativity and passion. The anniversary event took place at the Karriere-Campus Hannover with around 300 guests. Moderated by Frank Lehfeldt and featuring inspiring speakers such as Smudo, the industry looked back on 15 years full of emotions, innovations and shared successes.
The video Location Award 2025 – das Gütesiegel für Top-Eventlocations – Location Award – produced especially for the anniversary offers a small insight into this special, shared journey. Marc Mundstock, AXICA Managing Director, and Christine Jost, Head of Marketing, pay tribute to the development of the award and its significance as a seal of quality for top locations in Germany.
For AXICA, countless special moments are associated with the Location Award and fiylo: winning the award in the Design Locations category in its first year, the ‘Night of the Champs’ at AXICA on Pariser Platz in 2019 to mark its tenth anniversary, and many other great shared experiences.
The Location Award stood and stands for recognition, motivation and the future. It shows how important live communication and encounters are for our society – especially at a time when personal experiences count more than ever.
A big thank you to Frank Lienert and the entire fiylo team for 15 years of commitment and passion. Here’s to many more years of events that connect and inspire people – because events are alive and have a bright future!
Photos: © fiylo, AXICA
