{"id":11519,"date":"2025-10-22T10:38:59","date_gmt":"2025-10-22T10:38:59","guid":{"rendered":"https:\/\/www.axica.de\/?p=11519"},"modified":"2025-10-24T13:17:15","modified_gmt":"2025-10-24T13:17:15","slug":"day-of-brand-economy-brands-inspire-courage-2","status":"publish","type":"post","link":"https:\/\/www.axica.de\/en\/day-of-brand-economy-brands-inspire-courage-2\/","title":{"rendered":"Day of Brand Economy | Brands Inspire Courage"},"content":{"rendered":"\n<p><strong>\u201cWhat brands deli\u00adver is what the world sees of Ger\u00adma\u00adny.\u201d<\/strong> \u2014 Fede\u00adral Chan\u00adcell\u00ador Fried\u00adrich&nbsp;Merz<\/p>\n\n\n\n<p>The AXICA at Pari\u00adser Platz 3 once again beca\u00adme the vibrant cent\u00adre whe\u00adre poli\u00adtics, busi\u00adness and socie\u00adty ente\u00adred into dia\u00adlo\u00adgue. Our aim at AXICA is not mere\u00adly to accom\u00adpa\u00adny chan\u00adge but to shape it \u2014 a goal reflec\u00adted in the fusi\u00adon of orga\u00adnic forms with clear struc\u00adtures. It is a place that <em>gives cou\u00adra\u00adge<\/em>. <\/p>\n\n\n\n<p>On 9 Octo\u00adber 2025, the Mar\u00adken\u00adver\u00adband&nbsp;e.V. used this set\u00adting of archi\u00adtec\u00adtu\u00adre, encoun\u00adter, sus\u00adtaina\u00adbi\u00adli\u00adty and future-ori\u00aden\u00adta\u00adti\u00adon to host the very first \u201cDay of Brand Eco\u00adno\u00admy\u201d. Over 500 par\u00adti\u00adci\u00adpan\u00adts fol\u00adlo\u00adwed the invi\u00adta\u00adti\u00adon to Ber\u00adlin. The Day was more than a con\u00adfe\u00adrence \u2014 it was a forum for ide\u00adas, exch\u00adan\u00adge and con\u00adfi\u00addence. Thus it comes as no sur\u00adpri\u00adse that the the\u00adme of the con\u00adfe\u00adrence was \u201cBrands Give Cou\u00adra\u00adge\u201d. The indus\u00adtry is con\u00adfi\u00addent that the eco\u00adno\u00admic trans\u00adfor\u00adma\u00adti\u00adon can succeed.&nbsp;<\/p>\n\n\n\n<p>For our col\u00adle\u00adague David Bau\u00ader, it was par\u00adti\u00adcu\u00adlar\u00adly exci\u00adting to rea\u00adli\u00adse this event at AXICA, becau\u00adse it addres\u00adsed topics that are very much at the pul\u00adse of time and moving many peo\u00adp\u00adle across the coun\u00adtry. Along\u00adside the con\u00adfe\u00adrence the\u00adre was a lar\u00adge accom\u00adpany\u00ading exhi\u00adbi\u00adti\u00adon and many oppor\u00adtu\u00adni\u00adties for acti\u00adve networking.&nbsp;<\/p>\n\n\n\n<p>Along\u00adside Fede\u00adral Chan\u00adcell\u00ador Merz, Digi\u00adtal Minis\u00adter Dr Kars\u00adten Wild\u00adber\u00adger and Dr Fran\u00adzis\u00adka Brant\u00adner, co-chair of B\u00fcnd\u00adnis&nbsp;90\/Die&nbsp;Gr\u00fc\u00adnen, found clear words on Ger\u00adma\u00adny as a busi\u00adness loca\u00adti\u00adon. With its cen\u00adtral loca\u00adti\u00adon at the Bran\u00adden\u00adburg Gate, AXICA offers an unbeata\u00adble loca\u00adtio\u00adnal advan\u00adta\u00adge: short paths for decis\u00adi\u00adon-makers, media, experts and visi\u00adtors&nbsp;alike.&nbsp;<\/p>\n\n\n\n<p>Thus, the \u201cDay of Brand Eco\u00adno\u00admy\u201d quite lite\u00adral\u00adly beca\u00adme a place of encoun\u00adter \u2014 both con\u00adtent-wise and spa\u00adti\u00adal\u00adly \u2014 firm\u00adly ancho\u00adred in the heart of Berlin.&nbsp;<\/p>\n\n\n\n<p>Pho\u00adto: \u00a9 Mar\u00adken\u00adver\u00adband e.V.&nbsp;2025<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat brands deli\u00adver is what the world sees of Ger\u00adma\u00adny.\u201d \u2014 Fede\u00adral Chan\u00adcell\u00ador Fried\u00adrich&nbsp;Merz The AXICA at Pari\u00adser Platz&nbsp;3&nbsp;\u2026<\/p>\n<p><a class=\"btn btn-link has-icon icon--arrow-forward link-small ax-read-more\" href=\"https:\/\/www.axica.de\/en\/day-of-brand-economy-brands-inspire-courage-2\/\">read more<span class=\"screen-reader-text\"> from Day of Brand Eco\u00adno\u00admy | Brands Inspi\u00adre Courage<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":11593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1,3,63],"tags":[],"class_list":{"0":"post-11519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-news","9":"category-conference"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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